Joakim Lundell
Born
October 9, 1985 (39 years old)
Known For
Acting
Place of Birth
Vadstena, Östergötlands län, Sweden
Joakim Lundell, born on October 9, 1985, in Vadstena, Sweden, is an artist, format creator, director, TV host, author, YouTuber, and influencer. Previously known as "Jockiboi," he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand. Over time, he transitioned from his controversial online persona to becoming one of Sweden’s most influential digital creators.
Together with his wife, Jonna Lundell, he runs the YouTube channel Familjen Lundell, one of Sweden’s largest. He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube. His music career began under the name "Jockiboi," releasing several Swedish-language songs, with hits like Snapchat and Efterbralla achieving platinum status. Since 2017, under his real name, he has released six singles that reached the top 5 on the Swedish charts, including the triple-platinum All I Need.
Lundell has authored two autobiographies, Monster (2017) and Du är inte ensam (2018). He has hosted and directed various TV productions, including Spökjakt, which won Kristallen for "Program of the Year" in 2020. In 2019, he was a summer host on Sommar i P1, and in 2020, he launched Hide and Seek on Discovery+.
Joakim and Jonna Lundell have frequently been ranked as Sweden’s most influential social media figures by Medieakademin’s Maktbarometern, topping the list in 2017, 2018, 2021, and 2022.
Known For

Joakim Lundell: Varje sida räknas
Self · (10 episodes)
2025

Joakim - ett övergivet barn
Self · (3 episodes)
2025

Den svenska Youtube-historien
Self (archive footage) · (3 episodes)
2025

Hellenius hörna hyllar TV
Self
2025

Förrädarna - Återträffen
Self (archive footage)
2024

Malou möter Joakim Lundell
Self
2024

Canceled
Man in the Club
2023

Masked Singer Sverige
Skrothögen · (1 episode)
2021

Masked Singer Sverige
Himself - Guest · (1 episode)
2021

Spökjakt
Programledare · (42 episodes)
2020

Hide and Seek
Self - Host · (21 episodes)
2020

Lionels födelse: Jocke och Jonnas berättelse
Self
2020

Lundellhuset - Sveriges lyxigaste bygge
Self · (52 episodes)
2020

Joakim Lundell - Jockiboi räddade mitt liv
Self
2019

Familjen Lundell
Self · (60 episodes)
2019

Wicca
Jimmy Klasson
2014

Den sista dokusåpan
Jockiboi/Zombie-Jockiboi
2012

Smartare än en femteklassare
Contestent · (1 episode)
2011

Hellenius Hörna
Self - Guest · (1 episode)
2010